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Real Estate Advertising


What Real Estate Advertising Works?
Real Estate Advertising is an important part of maximising the selling price you achieve for your property. The right real estate advertising is all about finding the right profile of buyers who would be interested in purchasing your house. Reaching the right target market for your property can will make a big difference to the selling price you achieve for your property.

Where to Advertise?
In the year 2007 the first place you need to advertise is the Internet. This involves getting your house listed on realestate.com.au and domain.com.au which are Australia’s leading real estate websites. It’s also important to have a presence in print media which could mean placement in the local classifieds, local real estate magazines, or mainstream newspapers. We also suggest speaking to real estate agents to get their feedback or “pick their brain” on what forms of advertising to use and where other vendors have achieved success.

How much do you spend on real estate advertising?
A good rule to work with is spending 1% of the house listing price on real estate advertising. This is general rule and your own individual circumstances will influence whether you spend less or more than the 1%.


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